The British Heart Foundation Health Promotion Research Group (BHF HPRG) is part of the Department of Public Health of the University of Oxford and is core-funded by the British Heart Foundation. It was founded by the current Director (Dr Mike Rayner) in 1994.

 The Group has three aims:

• to carry out research which contributes to the development of effective methods for health promotion and in particular for the primary prevention of cardiovascular disease;
• to carry out research which contributes to a better understanding of the burden of disease and in particular of cardiovascular disease;
• to influence health promotion policy and practice.